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Summer 2023
Project type
Photos
Date
2023
Location
Lahore
Summer 2023 Collection – LAKEER
This season’s womenswear line embraced a bold Y2K revival, featuring baby tees, funky prints, and nostalgic, playful energy designed to resonate with Gen Z and millennial audiences.
In contrast, the menswear collection showcased premium shirts inspired by traditional Pakistani bohemian fabrics, reinterpreting heritage textiles through a contemporary lens. This balance of cultural depth and modern edge positioned LAKEER as a brand rooted in identity and innovation.
I conceptualized and directed the fashion photoshoot, curated the visual storytelling across digital platforms, and managed press communications and influencer outreach. From initial design themes to final brand rollout, I ensured a consistent and compelling narrative that captured the essence of the collection.
