UTSC Camp

As part of my co-op at UTSC, I led several marketing and digital initiatives to support the summer camp programs. I developed the social media strategy for the camp launch and created the majority of the graphic post designs used during the pre-launch hype. Additionally, I crafted a tailored marketing strategy for each weekly camp and executed targeted email marketing campaigns to re-engage past parents.
You can explore the visual assets, social posts, and design work from this project in the portfolio section below.